"Instead of forcefully making a boring topic appear interesting, this digg user took something that would guarantee attention (Google founders) and related it to a quite uninteresting topic. The result is a Digg headline that probably got enough *blind diggs* to make it popular and it ended up getting 562 diggs (as of writing this article).
I have to admit, when I saw this headline I was in a hurry as well and gave a blind digg before I had time to read the page itself.
The only problem with this linkbait (although to be fair it was just a test) was that it could have been done much better (in terms of optimizing the landing page and in attracting links, if the digger had set up a page on their own site instead).
If you want to do some linkbaiting for your website but are having trouble making your content *interesting*, stop forcing the issue. Instead, follow this simple 3 step process:"
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