Digg And Publishing

"I’ve only had a post reach Digg’s homepage once, back in 2006, and I see no great loss if it never happens again. Why would I forgo those thousands of visits? Because Publishing 2.0, like most commercialized blogs, is essentially a trade publication (to use traditional media labels), and just as my content has little relevance to Digg’s niche audience, so too does Digg’s audience have little value to Publishing 2.0.

What I’ve just said might come as a surprise to many niche blogs and traditional media publishers who play the volume game when it comes to selling the value of their online audiences. Many tech blogs report audiences measured in shear volume, i.e. hundreds of thousands or north of 1 million, and those numbers are goosed by avalanche traffic from Digg."