"It looks like the first step to me, he's certainly "got his foot in the door" as it were. The Wall Street Journal has now "integrated" with Digg to allow users to read Wall Street Journal articles for free."
"Ben Cook created a blog with a single post and submitted it to Digg. The post reached Digg's front page, a deluge of visitors ensued, but what's next? High search engine rankings and a continuous trickle of visitors, Ben Cook explains."
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